The other day, this ad cuaght my eye when I was changing channels. Happydent chewing gum brand has come up with a brilliant ad which will give its rival, Orbit, a run for money.
The previous ad was about using white teeth as a flash for taking photographs. This simple concept is taken a step further and the new ad shows that Happydent white teeth can be used any place where you need light. Street lights, car headlights, reading lights… get the idea?
The lead actor is superb. He has the right amount of anxiety and tension on his face. The wonderful background score has a touch of sufi music and has been composed by none other than Shantanu Moitra. For lesser mortals who don’t recognise the name, he is the music director of Parineeta. The agency behind this ad is McCann-Erickson.
If there is anything worth watching on the idiot box, then this is it.
If you are lucky enough to not have TV, then you can watch this ad here.